Introduction
This report was a study among a group of six students, which is enquired by Mr Too Wei Keong, the lecturer of Creative Communication (LCC1013) subject on 11 February 2010. With ‘Media and Culture’ as the theme, music has been chosen as the topic focusing on student interest on local music. The report concerns the low of interest in local music among students, engrossing on foreign music. Foreign music gets hold on more listeners, with reasons to be discovered through this research. Precisely, the main aim of the report is to identify the causes of the low of interest in local music among students and solutions to this matter.
According to http://www.musicians.com/genre/, music can be categorized by its genre, such as Classical, Country, Disco, Heavy Metal, Jazz, Pop, Punk, Hip Hop, Regional, R&B, and many more. These genres exist in both local and foreign music, but the differences are the location and language. Malaysia is a multicultural country with different colours and religions, not excluding the international community. Still, with these much of culture diversity and range of music to be picked, the local music industry couldn’t compete with the foreign ones in Malaysia itself.
Through this report, readers are expected to learn the interest of music among each community in Malaysia. Based on the research “Pew Internet Project And Comscore Media Metrix Data Memo” by PIP Director Lee Rainie and Research Specialist Mary Madden and comScore Senior Vice President Dan Hess and Analyst Graham Mudd, most music listeners are among teenagers and young adults in the range of 18 to 29 years old, according to the music downloading demographics. Hence, we choose students in University Multimedia Cyberjaya as our participants since it covered both the requirement for this research; age range and culture diversity.
Besides learning the interest of music among different community, readers are also expected to find out from this research the recommendation of ways for the problem as stated before. This is essential for the report in order to improve the local music industry and make people both local and international aware of our music. Knowing what the community wants from our local music will helps the report to conclude few methods to upgrade our standard of music to the international level.
sources:
http://www.musicians.com/genre/
http://www.nst.com.my/Current_News/NST/articles/20100223172625/Article/index_html
http://www.pewtrusts.org/uploadedFiles/wwwpewtrustsorg/Reports/Society_and_the_Internet/pew_internet_music_downloads_010504.pdf
This report was a study among a group of six students, which is enquired by Mr Too Wei Keong, the lecturer of Creative Communication (LCC1013) subject on 11 February 2010. With ‘Media and Culture’ as the theme, music has been chosen as the topic focusing on student interest on local music. The report concerns the low of interest in local music among students, engrossing on foreign music. Foreign music gets hold on more listeners, with reasons to be discovered through this research. Precisely, the main aim of the report is to identify the causes of the low of interest in local music among students and solutions to this matter.
According to http://www.musicians.com/genre/, music can be categorized by its genre, such as Classical, Country, Disco, Heavy Metal, Jazz, Pop, Punk, Hip Hop, Regional, R&B, and many more. These genres exist in both local and foreign music, but the differences are the location and language. Malaysia is a multicultural country with different colours and religions, not excluding the international community. Still, with these much of culture diversity and range of music to be picked, the local music industry couldn’t compete with the foreign ones in Malaysia itself.
Through this report, readers are expected to learn the interest of music among each community in Malaysia. Based on the research “Pew Internet Project And Comscore Media Metrix Data Memo” by PIP Director Lee Rainie and Research Specialist Mary Madden and comScore Senior Vice President Dan Hess and Analyst Graham Mudd, most music listeners are among teenagers and young adults in the range of 18 to 29 years old, according to the music downloading demographics. Hence, we choose students in University Multimedia Cyberjaya as our participants since it covered both the requirement for this research; age range and culture diversity.
Besides learning the interest of music among different community, readers are also expected to find out from this research the recommendation of ways for the problem as stated before. This is essential for the report in order to improve the local music industry and make people both local and international aware of our music. Knowing what the community wants from our local music will helps the report to conclude few methods to upgrade our standard of music to the international level.
sources:
http://www.musicians.com/genre/
http://www.nst.com.my/Current_News/NST/articles/20100223172625/Article/index_html
http://www.pewtrusts.org/uploadedFiles/wwwpewtrustsorg/Reports/Society_and_the_Internet/pew_internet_music_downloads_010504.pdf
